“SmartCellar is invaluable to our customers and employees. It makes the staff’s job easier because half the questions are answered by the device, the other half can be answered by them when they engage in conversation with our customers. And if you add a precise description of the wine, a profile of the producer, the region – even a map – then it creates dialogue among guests at the table. It’s a very, very useful tool, and acceptance just gets better and better.”

"We have been using SmartCellar since August 2010 and it has been very successful. Although a few guests were a little bit skeptical at first, we found that once we had explained the green benefits of replacing a paper list with a high-tech solution they were very happy to give it a try. Now both our new and regular guests really like using the iPads and they have become a firm fixture in the Gordon Ramsay at Claridge’s dining room.”

“The Incentient team is very involved and responsive when it comes to customizing the software for us. We’ve added many categories beyond just wine, including our beers, spirits and specialty cocktails. Our guests are extremely interested in the touch-screen menus – everyone wants to see it and use it. The device has helped us sell more wine, enhance our reputation and connect with our customers. SmartCellar is the new ‘wow’ factor and I have already recommended it to others like Aramark. There are now 100 iPads in the suites at the arena where the Cleveland Cavaliers play.”

"We are progressive when it comes to the guest experience in our restaurants. SmartCellar is helping us do that. When passed around the table, it creates great dialogue and interest among our guests. Those who are less knowledgeable about wine find SmartCellar less intimidating and easier to use than traditional wine lists. And our staff loves it because it’s cutting edge and gives them something to talk about."