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Central Systems

In the dynamic hospitality industry, selling hotel rooms through multiple reservation channels, while ensuring brand integrity, effective rate control and most importantly guest satisfaction, is unattainable without reliable technology, excellent content and knowledgeable distribution partners.

It is important to identify different channels, what your overall goals are for each channel and what strategies deployed would work best to maximize benefits of each channel.

In order to differentiate themselves and compete in challenging marketplace some hotel operators seek to provide instantaneous guest recognition at the point of guest customer contact through all its distribution channels and provide real time availability based on last room and best rate.

Selecting and implementing the right system solution to achieve these goals depends on your specific business strategy, management structure and staff.

Challenges and issues to consider before selecting and implementing central systems:
  • How to manage content across channels efficiently and cost effectively?

  • How to drive direct distribution without severely damaging positive intermediary relationships?

  • How can a solution increase profit through increased ADR / Revpar or reduced distribution costs?

  • How can information be integrated between central systems, property systems and your web presence?

  • How can the system help to extend customer reach and maintain customer intimacy? 

  • Is the system easy to manage, train and use?

Avasara has a team of specialists who can work with you to select, tailor and implement the best system solutions to help your hotels to take advantage of central information management to increase profitability and guest satisfaction. 

We have worked with leading central system and CRM vendors including Pegasus, SynXis, Micros and more. The range of systems include: 

  • Central reservations and call centers; global distribution (GDS/ADS); web booking; guest loyalty and CRM.